 The bottle used to create Jeannie's home
is actually
a 1964 Jim Beam decanter, a special bottle design used by Jim Beam to
help sales around Christmas time. The bottles came in a gold foil
box prominently displaying an artists rendition of the bottle, and it
was hoped that they would be purchased by the public as Christmas gifts.
The bottles themselves were manufactured by the T. C. Wheaton Company of
Millville, N.J., founded by Dr. Theodore C. Wheaton in 1888.
Jim Beam President, Martin Lewin saw a
similarly shaped bottle during a trip to Germany. When he returned
he asked Wheaton Glass if they could come up with something similar.
Conceptual artist Jack Becker drew the first bottle designs that were
later placed on the foil box. The drawings were then given to
bottle sculptor, Roy Cramer, who crafted the now famous bottle design.
According
to legend, Sidney Sheldon, creator, producer, and writer of the 1960's TV show
'I Dream of
Jeannie', received a Jim Beam decanter for Christmas in 1964. Upon
looking at the design of the bottle, Sheldon concluded that this bottle
would be the perfect home for his new TV genie.
With the first season of the show being shot in black and white, the
art department would require a design that would allow the uniqueness of
the bottle to be captured on film.
It was decided that a
contrasting gold paint would be used on the bottle's natural dark color.
Vines and leaves painted in gold were placed on middle and neck of the
bottle, while the unusual reversing tear shaped designs on the bottom
bell of the bottle would be painted solid gold, giving us what is now
referred to as the First Season Golden Vines bottle.
In the series, the bottle's original
stopper was left on the beach where Maj. Nelson found Jeannie, but who
else but a genie would want a bottle without it's stopper?
As color filming became available in 1966, it was decided that the
contrasting bottle was no longer needed, so Jeannie's home got an
extreme home make
over. Bob Purcell, an artist at Screen Gems was brought in to create the now famous design
for the second season bottle.
The design consists of a series of
interlacing arches that go around the middle and neck of the bottle.
The interiors of these arches are filled with gold and display a diamond
design at the top.
Although the original designs and
colors list the bottle's base coat as mulberry, the bottle shown in the
TV episodes looks more like a metallic purple. Jeannie bottle
artists have deviated from "established" color codes based on personal
preference and/or a desire to create bottles that look like what they
saw on TV.
There is a common misunderstanding about the serial numbers on the
bottom of each bottle. All of the 1964 Jim Beam decanters come
with a series of numbers that are identical to each bottle, all except
for one, the last number. The serial numbers start out with
D-334-119-64. D-334 is the customer permit number. The 1
represents an internal factory number, 1964 is the year of
manufacture, and the final number is called a cavity number.
This refers to the number of the mold used to cast the bottle.
A total of 16 cavities were used in the production of these bottles,
although cavity 16 bottle are extremely rare and next to impossible to
find and
it is estimated that 500,000 - 600,000 bottles were produced. No
exact number has ever been discovered. There is a great deal of debate as to which cavity number is more
"valuable" or rare. I can tell you from personal experience buying
and selling these bottles that in my opinion, cavity numbers 9, 10, and
11 come up very rarely. I find number 1, 2, and 3 bottles all the
time, they aren't so rare as some sellers would like you to think. |